In light of shrinking movie revenue Hollywood executives are asking themselves if it's the quality of the films that's to blame, or changes in the way we watch movies. The short answer is that it's both.

Let's see... wait in line, get your bag searched, pay seven dollars for a fountain drink, sit through twenty minutes of theater commercials, that same old snack bar animation that you've seen a hundred times, then previews, and finally, you get to watch a teenage focus-group plotted movie that's more predictable than the average sit-com.

Or, you could stay at home and catch up on your Netflix disks (or better yet, read a book) and eat an entire Chinese take out meal that cost less than the movie theater Diet Coke.

I wonder what the movie executives are paying their consultants these days.