It's wise to watch your competitor and someone at the Globe website had a link to the Herald set up. A glitch somewhere made the link public and people at the Herald, who were also watching the competition, found that clicking on a picture at the Globe site brought up the Herald site.

The best part of this story is the Herald's clever spin: "As so many print readers have learned, even if you start with the Globe you’ll often wind up with the Herald."

Classic.