There's a blogger campaign from the left to influence the Google search results for a set of conservative politicians. The idea is to put a critical article at the top of the list when searching on the politician's name. It's being coordinated by MyDD.

A good idea? I don't think so. It's not so much an attack on a political target as an attack on the playing field. And it's Borkian in that, even if effective in the short term, it'll probably come back to haunt the people that started it.