First pet food then toothpaste and now tires. Chinese manufacturers are really getting a bad name.

It usually takes a crisis to cause large scale change and I'm guessing that the Chinese will respond in a big way. At one time the lable 'Made in Japan' was an indication of poor quality but in the 70s and 80s Japanese industry responded by increasing the quality of its manufactured goods, especially electronics and cars, to the detriment of US manufactures.

With it's firm central control the Chinese are in an even better position to fix things (think executions) and I wouldn't be surprised to see the terms 'Chinese goods' and 'quality' much more associated in the future.

(I should also note, for what it's worth, that on the back of the superbly engineered iPhone it says, "Designed by Apple in California. Assembled in China.")