Jay stands and fires back at Johnny Bag O'Donuts (of whom I am an admitted regular reader.) He disapproves of his shooting over the berm without showing himself.

All is fair, etc... but if, as I suspect, JBOD is a local journalist, I agree that he should (beyond admitting being "ultimately hypocritical") divulge his conflicts, especially if it is competitors that he is aiming his flame-thrower at.