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There goes the neighborhood:

There's something unseemly about those companies that buy up domain names and use them to pull in traffic. When you type in a domain name, you expect to get something relating to that name, not a chintzy portal. It's always a disappointment. And, to add insult to injury, they then offer to sell you the domain name.

This company makes money doing just that. It has previously operated in "stealth mode" (I wonder why?) but now it wants to get out and establish a brand, locally, at that. Good luck.

Buying up domain names is not like buying real estate as they contend. It's more like buying up all the street signs and covering them up. It subverts the way the web should work.